Friday, January 9, 2009
Run Your Own Viral Marketing Campaign Like A Pro!
Why YouTube is famous these days, even Ana Ivanovic, the professional WTA icon, wants it?
One answer- The creators of YouTube tickled the masses with viral videos. With that, the formula behind YouTube's flying colors might be the awesome viral marketing campaign in the world.
Aside from watching videos for free, YouTube permits you to input keywords, create titles, embed tags, and descriptions on the sidebar. Below the widescreen, you can also write comments when you sign up as a member.
Online marketing is like YouTube. First, your niche should attract people worldwide. Once hammered your niche into the public eye and they want it, you earn money like a pro.
For you to know, various low-cost seeding techniques are widely-practiced to allure readers, customers and prospects. Let's begin with...
Article Writing
Updating your blog with juicy articles makes you famous. By and large, if you're not good in writing, outsource someone to do the writing for you.
To make things quicker, a story-telling article entertains readers. Just be sure to include those relevant keywords you gathered from Google Adwords. For example, if your niche is about dogs. The extra keywords might be dog health, dog food, dog training techniques etc,- try to include these keywords in your story.
After writing, never neglect to post images. Images charge up your story, agree?
Branding
Brand marketing is basically referring to sharpening your identity. The stage of searching yourself in the crowd of entrepreneurs and for the people to recall you, you dig their their wants and needs.
A while ago, I read this enchanting article titled "5 Tips to Brand Your Business Through Word of Mouth Marketing" written by Andrew Carlson. The following are his branding techniques.
Positive Influence
An businessman knows that his words are worth volumes. If his words are of not good to people, how can he reveal to them the essence of trustworthiness.
Comprehend your target group
Every businessman has a gift of tongue. For this, make use of this strength to only appropriate type of audience.For example, if you sell weight loss products to obese people, they will most likely tell their friends about it and their friends will cruise the news to another set of people.
Avoid being too kind
There is a line that separates sales and constructing friendships. An entrepreneur is an endorser. You are only reaching out to people the bestest way you can and not necessarily making friends with them just to obtain money.
The WOMM Formula
WOMM stands for Word-of-Mouth-Marketing. Happy marketers never give up in spreading the good news. There are seeding techniques to shout the words and these marketers use these methods to make sales.
Stay Positive
When everything goes fluffed, stay calm. Assurance still influences others. If entrepreneurs continue to bring the good news to others, the percentage of sales can arise into multiples. Positive attitude motivates the people to delve into new horizons and new hopes.
Direct Mail Advertising
People get annoyed with sales-pitch letters on a routine basis. Sales letter is a form of coercion, especially when the reader is not interested in buying your product. For this, never regularly send sales letter to your subscribers.
Nicer if you hand out reviews!
Product reviews are informational articles that interact with the readers on how your product is of beneficial to them.
Every product has its own strengths and weaknesses and your readers want to read these two sides in your review. If you hate writing, you can shoot a video, upload it in YouTube and in your email message, insert a link to which your readers can watch the video-review.
Another form of mail advertising is newsletters.
A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick glance, the mail should be clear, snappy (about two to four pages only) and the writing style is conversational. Newsletters may be written in a manner of story-telling or in bullets form.
Perhaps, the most critical part of a newsletter is the Subject Line.
The subject line needs to be move them. For instance, if your message introduces someone who is your marketing consultant and his name is Rafael Thomas. You can write "You Must Help Rafael!" as your subject line and once people read your message, they might think of Rafael Nadal, the great tennis player from Spain.
Next, immediately strike your readers with a mind-blowing headline. The headline may be written in a form of a statement, a question, or a famous quote.
After the headline is the content. The content further explains your headline. It elaborates the inquiry why. Why should the people buy the product?
Viral Softwares
As an online marketer, you should grasp what kind of softwares you need to use. Try inputting "list of viral softwares" in Google, you can scan lots of offerings.
Making a choice of the softwares for your viral marketing campaign depends on your goals and needs. For example, if your business is about article writing, you need to come upon an article spinner software that allows you to spin article in multitudinous.
Pay-Per-Click Campaign Management
You might have heard the term PPC but you don't exactly what it means. Pay-Per-Click or PPC for short is an affiliate program and once, people will hit it on this viral ad or text link, you will earn money. For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks.
Learning the unrevealed codes behind PPC can be advantageous on your part. If you don't want to read articles about PPC, you purchase a tutorial product online. These products will give lessons about the real-life strategies to be successful in your campaign.
According to Wikipedia, Google AdWords is probably the most blooming PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.
Stages of Selling
Due to the fact the amount of sales depend on the number of people who buy your product, this is the surpassing reason why you are campaigning.
According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building unity stage) then it sails through the next stage, the Opening (outlining the issues). Stage three focuses on questioning.
Questions revolve around 5W's and a H. Instead of asking, "did you buy this machine?," convert this into, "Why did you buy this machine?" The strategy is, start a question and dig into the uncovered issues.
The fourth stage is the Close. After covering the issues, classify the earnest points and give possible solutions to each. This is the stage where the clients thinks and will have the final answer later on.
The final stage is the Consolidation. This is the stage wherein you'll make sure your customers will put a close on the deal. To avoid cancellation, it's mainly up to you how you invite your customers to a celebratory-cup-of-tea.
Ambient and Mobile Marketing
The idea on the side of ambient marketing is to create a loud mind-buzz using an remarkable marketing technique. For example, promoting Global Warming using an photograph of a man swimming in an ocean where there are elevated buildings surrounding him. This image shocks a huge amount of people, right?
And if you own a high-end mobile phone, send your customers shocking images related to your niche. When these customers got curious, they can go over the link pointing to your website or site.
Music and Event Marketing
Now, if you have taste in music, why not create a song about your niche and upload it in YouTube?
You can use this song for special events such as symposiums or general assemblies. I'm sure many people will get the knack of your niche if you give them something to listen over and over again. This may be the consideration why Obama won the US presidential election. He convinced his African-American residents to sing for him.
Photo courtesy of: www.outsourcestrategies.com
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This information is taken from the blog of Tim Brocklehurst, the world-renownded viral marketing expert: http://www.timbrocklehurst.com and for more viral marketing training and development, visit FREEDOM CLASS
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1 comment:
Hi Survivor Dean,
Yes, I would have to agree with how Youtube has contributed to the marketing industry and since the use of video can always be viral, its capability to promote products is effective though considering the value of information that has talked about.
Secondly, it lies on a specific niche that marketers are marketing - without efficient keyword research, it can cost a lot of money launching different campaigns and products so it really pays a lot to study your business plan first and get some "human" research/advices.
Well, for me, I've been glad to outsource some of my business tasks that led me to automate things all throughout! So far, I'm getting viral the way I wanted.
Good luck with you!
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